The artists we are used to bully him codes

It is French May in Hong Kong. And for the sixteenth edition of the most important festival artistic French in Asia, the Vuitton House, which the Foundation-Museum project should see the day in Paris in the autumn of 2012, has created the event. First unveiling - a first - some of the works that will be exposed in the capital, but also by reaffirming the anchoring of the claw in art. "Our collaboration with the artists produced many works which have had a broad influence." This has been and continues to be a monumental marriage between art and commerce ", justifies Marc Jacobs, artistic director of the House." Monumental, as the Museum dressed for the occasion by Richard Prince of giant reproductions of covers of roman stations illustrated nurses protruding chest. Louis Vuitton and artists, the relationship is therefore without taboos and each finds his account.

Up to Andy Warhol, art and trade played false pretences. Of course, we had already seen artists collaborate with commercial firms but all this was happening in a typically discreet context. Andy Warhol quickly proclaimed that it was a commercial artist in already a famous: "Making money is art". Came in 1997 at Louis Vuitton, Marc Jacobs has symbolically têté in the Pope of Pop art The designer tells that, in his first time in Paris, while he was looking to rent an apartment, he visited that of Charlotte Gainsbourg. In his room, a Vuitton trunk that belonged to Serge Gainsbourg and painted black by the latter. In some places, the painting was a party, leaving the Monogram. "it reminded me a little of my favorite work, signed Marcel Duchamp," LHOOQ "(1)." This represents to me the idea to take something venerable, of the order of the icon and give it a new meaning in the destroying or in the disfiguring "."

In 2001, Marc Jacobs thereby appeal to Stephen Sprouse, fashion icon punk and a friend of Warhol that rewrite in a graffiti style the name of the leather on the coated canvas bag. A year later, he asks Takashi Murakami, a manga enthusiast, to reinterpret the acronym in multicolor version. "Marc Jacobs had been very marked by the September 11 attacks, analysis with hindsight Yves Carcelle, President and CEO of Louis Vuitton." He said: "It cannot plan for mourning." "I want to convey a message of failure and colours." Murakami then invents the Multico. It was a revolution for the home. Without the artist, person would have managed to impose this constraint. He also created Cherry and Cherry blossom, a great revolution in the fashion world "." And add: "For six years, each found of satisfaction." Then Marc appealed to artist Richard Prince. The artists we are used to bully him codes "."

For the collection spring / summer 2008 Louis Vuitton, the painter known since the 1980s to divert American culture codes, have not only customized bags but still directed to the "nurses", inspired by the illustrated novels of station. And the suite "We do not believe in a single recipe", moderates Yves Carcelle. On certainty, "which uses systematically artists". Behind him, a screen broadcasts cartoon developed by Murakami. Downloadable on phones, Japanese youth the story of Gaston Vuitton, boy of the 19th century that meets a schoolgirl of our time... A consumerist fairy tale of the 21st century.