In addition we have kept our Parisian stores

OUR CORRESPONDENT IN NANTES.

This is a secondary residence in Maine-et-Loire, friends or relatives in the region which led Hervé Gambs to leave their workshops in the 20th arrondissement of Paris. This company is a pragmatic. In 2004, its

Society of compositions

floral and decorative accessories is flourishing.

He needs space to follow the request. A cramped 500 square metres, it is three times more to store his creations in expectation of their departure to the shops world-80 of its activity is carried out with the United States, the Japan, and Europe. But the Parisian square metres are out of reach for his company, which has a turnover of EUR 3 million. Those of the periphery served by the RER are also expensive. Hervé Gambs may have three shops in Paris, he feels no obligation to stay because it captures the essential

his command at international fairs.

The business manager contacts then a few Chambers of commerce an hour and a half of the capital, not without discussing with its 17 employees of the desirability of a new life in the province. Cholet, economic basin in full conversion after the collapse of the shoe and textile industries, will be the first region to unroll the red carpet. "We have been treated as princes, with the industrial area in full construction, meeting with the Chamber of commerce, bankers, explanation of our portée aid devices" "The Mayor of Chemillé in person is addressed on our project," reflects, even with surprise, this Parisian pure strain that did not expect to much interest for a small business as his own. The decision is quickly buckled, and in three months, was organized. However, on the whole of the workforce, only 3 employees agreed to follow. "Have all been on this occasion of life choices", indicates the leader. From one day to the next day, it therefore took him rebuild a team. Here again, the Mayor of Chemillé facilitated him things. "I found a rustic region with real values of work, the people the real talk, and great honest on their expertise." "The team of 12 employees was productive very quickly", enthuses Hervé Gambs. On the market, no problem either: "we work with professionals, and it is we who are going to front them at shows." In addition, we have kept our Parisian stores. "In terms of logistics, the distance was not harmful. "All the big players are represented in the Maine-et-Loire and we reduced the time of delivery of materials first from Le Havre or Roissy because we spend more on a platform of unbundling.". "In addition, we have opened an online store", he said. But the other benefits of provincial life have been revealed in 2008. The brutal fall of American and Japanese markets have made back its sales to the point that he has to implement an austerity plan, before you dismiss 4 employees. Turnover fell to 2.8 million euros in 2008, and then to 1.9 in 2009. "The departmental Directorate of labour is very quickly mobilized to help implement the measures of partial unemployment." Banks followed, the ICC also. "It helped us to find nearby suppliers, to the packaging, printing or transport." Which had a direct impact on our production costs. "Thanks to this and the resumption of the markets, 2010 should be concluded on close sales of 2.2 million euros and a healthy cash flow.