Result all global sector giants Court Mark Zuckerberg

If Facebook were a country, it would be the fourth of the world population. With more than half a billion members, the trombinoscope developed by Mark Zuckerberg on the banks of Harvard has exceeded the initial ambition of its founders. When, in February 2004, the young student in psychology age of twenty-three launches "the facebook", it is only a kind of internal directory to the University with just a few hundred members. He soon meets a great success, because it allows you to publish a list of friends, create groups of interest among members, to post messages or videos. And, especially, it combines ease of use and user-friendliness. The infatuation is such that Facebook is extended in the spring of the same year at the prestigious Ivy League universities, then across the American campuses. But it was only in August 2005, when Facebook domain name is purchased for $ 200,000, which he took off in the other Anglo-Saxon countries.

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From September 2006, the network becomes accessible not only to students but to any user with an e-mail address. And, as of 2007, translations have been a resounding success. A mid-2010, 500 million people worldwide have a Facebook account. Companies, institutions is are available and are massively investing network. Nothing will stop it, except Google, today the still most visited Web site. For Jérôme Wallut, Director of the pole interactivity and specialist Web Agency W & Cie, specializing in "corporate" communications, this social network "became a full-fledged media." "Even my grandmother knows Facebook." Available in 70 languages including basque or latin, the site is now a global brand.

Volunteer developers

"If Facebook has experienced such a craze, it is because it is a collaborative site", says Louis-Serge Real del Sarte, author of "Social networks on the Internet" (editions Alphée). As of 2007, it calls users to enrich the platform by offering their own applications, allowing the site to constantly evolve. Estimated today at approximately 400,000 of these volunteer developers. On Facebook, which derives its income from advertising, can be gifts to his friends, publish free ads, play games online as Farmville (200 million users), or even share videos. "Conversations are introduced on Facebook, which arises as an alternative to Google, in more humane." "His strength is built the"business model"recommendation", says Jérôme Wallut.

The site has also created a solidarity and encouraged the collaborative work between teams spread all over the world, the trade and the flow of information. Thus, much of French or Spanish Facebook adaptations have been translated by the members themselves and validated by the most ardent users. Result, all global sector giants Court Mark Zuckerberg. It has always refused to sell Facebook, but agreed to enter the shareholders by their very expensive giving a small percentage of the capital. At the time, his company is valued more than 10 billion dollars, double according to some analysts. An unimaginable price, for a company of less than ten years with barely 1,200 employees!

True, Facebook has become profitable ($ 50 million of profit for 800 million in sales in 2009) but to achieve this, it had to resolve to monetize the information that its members on their pages about their passions, their tastes and those of their friends. Another questionable initiative, the announcement by Mark Zuckerberg that all information contained on Facebook belonged to the site. Uproar of users, who want to retain a right of scrutiny and thrown shields in many countries the authorities responsible for ensuring compliance with privacy (Canada, Switzerland, bathers).

Would the young colossus with feet of clay Many would be tempted to believe. "What made its success might cause his loss," thus predicted to Louis-Serge Real del Sarte. This does not preclude its founder, recently of Paris, to ensure crossing: "next year, Facebook recorded its billionth customer."

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